In collaboration with the Alberta Diabetes Foundation, I designed their third donation campaign to enhance donor engagement and boost contributions. Together, we developed two distinct sets of campaign materials for an A/B comparison, including letters, buckslips, envelopes, and business reply envelopes (BREs). One set employed a heartfelt narrative with compelling imagery to forge an emotional connection, while the other utilized bold, data-driven visuals highlighting impactful statistics.

This collaborative effort not only provided valuable insights into donor preferences but also demonstrated the power of strategic design in driving meaningful support for a worthy cause.